Simplicity is the key to websites that save users time instead of wasting it.
Time is every persons most precious resource. Effective websites are time saving and not time wasting. Users waste time when a site requires a user to go through unnecessary steps to achieve a task.
The most unnecessary step that a website can introduce is the requirement that a user must learn a different way of navigating the site. If a user needs to ask "Where do I click now?" because the cool and funky design of the site does not permit an underlined URL or a distinctive button then the users time has been wasted. Complexity only loses users. Complex or novel designs, structures and layouts do not attact users. An effective website distinguishes itself from others because it lets users achieve their tasks in the shortest possible time with the least effort.
Consistency of look and feel across a site is important to make users feel at ease as they work their way through a site. Having a different negotiation method for different parts of your site should be avoided if possible.
GKY Internet is one of Australia's leading internet solution providers delivering innovative and cutting edge web and mobile application development, hosting and integration services to business and government. We supply a total package end-to-end solution which is unmatched in the industry in terms of expertise, responsiveness, reliability and cost.
Our services cover the entire range of web and mobile business applications including web development, mobile app development, interface design, data integration middleware, remote monitoring, web accessibility compliance auditing and web consulting.
Our products include the Kontent modular content management system, Remmon our advanced remote monitoring service, WebISS our interactive mapping spacial system which provides a high speed web front end for geographic information systems (GIS) data.