Lexmon is remote monitoring for words. It offers comms, marketing and advertising people an automated way to compare any number of web pages and report on common and unique words across those pages.
This makes it easy to identify key marketing words that:
- competitors are using that you are not;
- that you are using that your competitors are not.
A common use scenario is as follows:
- advertising agency developing marketing campaign for new product;
- agency adds URLs into Lexmon of any existing web pages about comparable products;
- Lexmon prepares word lists for agency showing words used in relation to product on all pages, on most of the pages, on some pages etc.;
- agency uses word lists to develop marketing material that incorporates best practice language from comparable products plus unique differentiator language.
Without Lexmon automation, this process is exceedingly difficult and is left to intuition and guesswork. With Lexmon, reports are available in real-time, pages can be added and subtracted and reports re-run instantly.
Lexmon can also track words and usage over time. See what words are trending across a range of comparative web pages and have those words automatically notified to you in daily, weekly or monthly reports.
About GKY
GKY Internet is one of Australia's leading internet solution providers delivering innovative and cutting edge web and mobile application development, hosting and integration services to business and government. We supply a total package end-to-end solution which is unmatched in the industry in terms of expertise, responsiveness, reliability and cost.
Services
Our services cover the entire range of web and mobile business applications including web development, mobile app development, interface design, data integration middleware, remote monitoring, web accessibility compliance auditing and web consulting.
Products
Our products include the Kontent modular content management system, Remmon our advanced remote monitoring service, WebISS our interactive mapping spacial system which provides a high speed web front end for geographic information systems (GIS) data.